- ▸Restaurant SEO to rank for local food searches
- ▸Online reputation management and review automation
- ▸Customer retention automation via email and SMS
- ▸Online ordering and reservation system integration
- ▸Social media content automation
- ▸Loyalty program setup and automation
- ▸Founder of ShiftChef — deep food service industry expertise
The Restaurant Marketing Challenge
Restaurants operate on thin margins and face intense competition. The difference between a full restaurant and an empty one is often just visibility — who shows up first on Google, who has the most reviews, who has the best photos. As the founder of ShiftChef, a food service technology platform, I have deep expertise in the restaurant industry. I understand the operational realities of running a restaurant and build marketing systems that work within those constraints.
What I Build for Restaurants
Local SEO — Ranking for searches like 'best Italian restaurant Austin' or 'restaurants near me.' Google Business Profile optimization is the single most impactful marketing investment for most restaurants. Reputation Management — Automated review requests after every visit. More reviews = higher Google rankings = more new customers. Customer Retention — Email and SMS sequences that bring customers back. A 5% increase in customer retention increases profits by 25–95%. Social Media Automation — Consistent social media presence without spending hours every week creating content. Online Ordering Integration — Seamless online ordering that integrates with your POS system and reduces third-party delivery commission costs.
ShiftChef: My Food Service Technology Background
I founded ShiftChef to solve a specific problem in the restaurant industry: the disconnect between front-of-house and back-of-house operations. ShiftChef is a technology platform that streamlines restaurant operations, improves communication, and reduces the chaos that leads to poor customer experiences. This background gives me unique insight into restaurant marketing — I understand not just the marketing side, but the operational realities that affect customer experience and retention.
FAQ: AI for Restaurants
What's the most important marketing investment for a restaurant? Google Business Profile optimization and review management. This is free and has the highest ROI of any restaurant marketing activity. How do you handle seasonal promotions? I build automated campaign systems that launch seasonal promotions at the right time with minimal manual work. Do you work with chains or just independent restaurants? Both. I work with independent restaurants, regional chains, and franchise locations. What's the ROI on restaurant marketing? A well-executed local SEO and reputation management strategy typically generates 3–5x ROI within 6 months.