Paid Advertising Management — Turn Ad Spend Into Predictable Revenue

Most businesses waste money on paid ads because they treat it as a set-it-and-forget-it channel. They boost a Facebook post, run a generic Google search campaign, and wonder why they're not getting results. Profitable paid advertising requires a complete system: the right audience targeting, compelling creative, a high-converting landing page, proper conversion tracking, and continuous optimization based on data. I've been running paid campaigns for 20+ years. I've managed budgets from $1,000/month to $100,000+/month. I know how to build campaigns that generate a positive ROI from the first week.

Google Ads — Search, Display, Shopping, and YouTube campaigns. Best for capturing high-intent buyers who are actively searching for your services. Meta Ads (Facebook & Instagram) — Best for awareness, lead generation, and retargeting. Exceptional targeting capabilities for local service businesses. LinkedIn Ads — Best for B2B businesses targeting specific job titles, industries, or company sizes. YouTube Ads — Best for businesses with video content and brand awareness goals. Retargeting — Cross-platform retargeting campaigns that follow your website visitors across the web and convert them into leads.

1. Audience Research — Identifying exactly who your ideal customer is and where they spend time online. 2. Campaign Architecture — Building campaigns with the right structure for your goals and budget. 3. Creative Development — Writing ad copy and designing creative that stops the scroll and drives clicks. 4. Landing Page Optimization — Ensuring the page your ads send traffic to is optimized to convert. 5. Tracking Setup — Proper conversion tracking so we know exactly which ads are generating revenue. 6. Continuous Optimization — Weekly analysis and optimization to improve performance over time.

What's the minimum budget to start with paid ads? For Google Ads, I recommend a minimum of $1,500/month in ad spend. For Meta Ads, $1,000/month minimum. How quickly can I see results? Most campaigns generate their first leads within the first week. Profitable campaigns typically take 30–60 days to optimize. Do you manage the creative too? Yes. Ad copywriting and creative direction are included in my management service. What's your management fee? Management fees are 15–20% of ad spend, with a minimum of $500/month.